About

The Name

Blind to trends and preconceptions + Bullying for responsible consumption = BlindBully

Mission

Objects worth owning. The purpose of this site is to identify superior products and share them, saving others time and helping with their research. The fundamental principle is to make the best investment from the beginning to ensure every purchase is in a quality, long lasting product. If you could only have one: knife, pair of boots, pen, etc. then this is a home for those items. These are objects of permanence, unrivaled in their proficiency of the task at hand, with designs and styles that transcend trends to stand above, enduring. They should also be made with a Cradle to Cradle or Patagonia type ethos, maximizing

quality while minimizing environmental impact; resulting in a longterm investment with a minimal footprint. This is difficult to achieve in a world dominated by marketing and consumerism; it takes patience, research, and restraint to resist the instant gratification of the impulse buy. But in the end it’s well worth it, as ultimately the collection will last longer and provide the satisfaction of a good investment. To minimize our footprint and lead by example BlindBully.com is hosted by Pair Networks, a carbon neutral hosting service.

Process

All the photos are taken by myself, allowing the images to provide unique insight into the products and the writing to include hands-on knowledge. Additionally, as you can see in the behind-the-scenes image below, all studio shot photographs after December 2013 are color balanced with an 18% grey card

to ensure color accuracy. And, unlike the majority of the internet, there will never be marketing or public relations supplied images on this site masquerading as original content.


Site Viability

I’ve recently decided to test out some banner ads from Huckberry, a company based out of SF that does an amazing job curating rugged/refined menswear products. There are also Amazon Affiliate links included on product posts that do occasionally provide a small amount of income to keep the site going. These links are a final step in the process, not a driver of content, thus not all items

reviewed are available on Amazon, in which case unaffiliated links are provided to help readers find the product. As a believer in supporting local business, visitors to Blind Bully are encouraged to look locally before purchasing online, however not everyone lives in a city where access to products is readily available.

Further Reading

Let My People Go Surfing by Yvon Chouinard. $20
HBR Case Study: Gary Hirshberg and Stonyfield Farm by Nancy F. Koehn, Nora N. Khan, and Elizabeth Legris. $7
Cradle to Cradle by McDonough and Braungart. $27